Zebra ZT231 Thermal-Transfer/Direct Thermal Printer#ZT231-300


SKU: ZT231-300 Category:


Zebra ZT231 Thermal-Transfer/Direct Thermal Printer

Model: ZT231-300

Print Method: Thermal Transfer/ Direct thermal

Resolution (DPI): 300 (12 dots per mm)

Printer Interfaces: Ethernet, USB 2.0, USB Host, RS-232 Serial port, Bluetooth (BTLE)

Maximum Print Speed: Up to 8″ per second

LCD Screen: 4.3″ color resistive touch

Media Sensors: Movable transmissive and reflective sensors

Media Types: Continuous, die-cut, notch, black mark

Maximum Print Width: 4.09″ (104mm)

Media Width: 0.75″ – 4.50″ (19.4mm – 114mm)

Label Height/ Length: 0.25″ (6.4mm) to 39″ (991mm)

Media Roll Outer Diameter: 6″/ 152mm (1″ I.D. core) and 8″/ 203mm (3″ I.D. core)

Ribbon Standard Length: 1476 ft. (450m)

Ribbon Width: 2″ (51mm) to 4.33″ (110mm)

Ribbon Core I.D: 1″ (25.4mm)

SDRAM Memory: 256 MB

Flash Memory: 256 MB on-board linear

The ZT231 offers an optimized design and smaller footprint that takes up less physical space than other similar printers, with a durable design to minimize maintenance. Built for light industrial and commercial environments, the ZT231 printer is ideal for large volume printing, able to print 300 dpi resolution text and barcodes at up to 8″/second. The ZT231 printer has an easy-to-use display and can print in both thermal-transfer and direct thermal modes, great for a variety of labeling applications. The printer also provides various connectivity options, such as USB, parallel, and Ethernet. Printing kits are available on demand. Contact our technical support team for further information.


  • 300 dpi print resolution for small label printing
  • High printing speeds, up to 8″/second
  • Thermal-transfer and direct thermal modes available
  • USB, parallel, and Ethernet connectivity options

What’s included:

  • ZT231 printer
  • AC power supply
  • Power cord
  • Quick start guide


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Frequently Asked Questions

No, an ink ribbon is only required for printing thermal-transfer labels (e.g., JTTA, AUTT, or FTT). Please contact our technical support team with any questions you may have.

Yes, this printer can print in both thermal-transfer and direct thermal modes. No ink ribbon is required when using direct thermal labels, allowing for an ink-free printing process. Please contact our technical support team for recommendations or if you have any questions.

No, this printer can use labels on a 3″/76.2 mm cardboard or plastic core.

In general, this printer can accept ribbons with a core diameter of 1″/25.4 mm. The maximum ribbon length usable in this printer is 1,476’/450 m. We recommend specific ribbons depending on the type of label you would like to print, as stated on each label’s product page. Please contact our technical support team if you require more information

No, the ZT231 contains no DRM technology and can be used with labels from various third-party manufacturers.

This issue can be addressed by increasing the heat transferred to the ink ribbon. Please refer to this page if you are using BarTender software. Please contact our technical support team if you require further assistance.

The printer will perform an auto-calibration when the print head is closed. You also have the option to calibrate the printer manually. To do so, touch Print and Sensors, and then select Manual Calibration. Touch Start Calibration and follow the steps shown on the screen.

You can either download Zebra’s free ZebraDesigner Essentials software or use the 30-day trial of BarTender. Please contact our technical support team for more details or to inquire about other software options.

This printer can print various types of thermal-transfer and direct thermal labels and tags. Please contact our technical support team if you would like to receive further information on if a specific label can be used with this printer.

Yes, the printer has an opening in the back to allow feeding of labels from an external source in case you would like to use larger label rolls.

No, the standard version of this printer does not include an RFID encoder. However, an RFID encoder is available as an option. Please contact our technical support team for more information.

The ZT231 was designed for light industrial environments. This printer is meant for users who print at least 500 and up to 5,000 labels daily. Please contact our technical support team if you need a recommendation for a printer for different usage profiles.

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